Add A/B testing to your Laravel website

Set the API request headers

The Prepr tracking pixel you added in the previous section, assigns each visitor a unique ID with a cookie called __prepr_uid. You can use the __prepr_uid value to set the Prepr Customer ID.

1. Go to the bootstrap folder and add the highlighted code below to the app.php file.

   ./bootstrap/app.php

   <?php
    
   use Illuminate\Foundation\Application;
   use Illuminate\Foundation\Configuration\Exceptions;
   use Illuminate\Foundation\Configuration\Middleware;
    
   return Application::configure(basePath: dirname(__DIR__))
       ->withRouting(
           web: __DIR__.'/../routes/web.php',
           commands: __DIR__.'/../routes/console.php',
           health: '/up',
       )
       ->withMiddleware(function (Middleware $middleware) {
           $middleware->encryptCookies(except: [
               '__prepr_uid',
           ]);
       })
       ->withExceptions(function (Exceptions $exceptions) {
           //
       })
       ->create();

2. Go to the app/Http/controllers folder and add the following code to the PageController.php to get the __prepr_uid cookie value and use it to set the API request header Prepr-Customer-Id.

   ./app/Http/controllers/PageController.php

   <?php
    
   namespace App\Http\Controllers;
    
   // Include Http to make the query request
   use Illuminate\Support\Facades\Http;
    
   //Include to get cookie from request
   use Illuminate\Http\Request;
    
   class PageController extends Controller
   {
       public function index(Request $request, $slug='/')
       {
           $response = Http::prepr([
               'query' => 'get-page-by-slug',
               'variables' => [
                   'slug' => $slug,
               ],
               'headers' => [
                   'Prepr-Customer-Id' => $request->cookie('__prepr_uid')
               ]
           ]);
       
           $page = data_get($response->json(), 'data.Page');
       
           // Return the page view with query response
           if ($page) {
               return view('pages.index', [
                   'page' => $page,
               ]);
           }  
       }
   }

Test your A/B test

The A/B test is now running in your website. Let's check the traffic distribution for the A/B test.

In your Prepr environment, go to the Electric Lease Landing Page content item and click the icon in your A/B test group and choose the Manage settings option. You'll notice the traffic distribution is set to 50%. This means that about 50% of customers that visit the electric lease landing page will see variant A and about 50% will see variant B.

To test that the A/B test in the electric lease landing page is showing variant A and variant B to different customers, you can pretend to be different customers visiting the page in your browser. Follow the steps below to do this simple test.

1. Go to http://localhost:8000/electric-lease to open the Electric Lease Landing Page in the browser. Take note of the heading in the top section. The text should read either Drive Electric... (Variant A) or Go Electric... (Variant B).

2. Right click the page to Inspect the page, click the Application tab. Under the cookies, click your localhost. You'll notice the __prepr_uid cookie in the list.

3. Right-click the localhost entry to clear the cookies and refresh the page again. If you still see the same variant, repeat the process. You might see the same variant a couple of times in a row.

   

When you see the other variant, you know that the A/B test is running successfully.

Add HTML attributes to track impressions and conversion events

Your A/B test is running successfully, however there are no metrics being recorded yet. You can see this with the Awaiting data message at the top of the A/B test in the Electric Lease Landing Page content item.

To get Prepr to start showing some metrics data, you need to add HTML attributes to elements in your A/B test. When you add these attributes, the tracking code you added in the previous section automatically tracks impressions and your chosen conversion events.

1. To start collecting impressions and clicks, add the HTML attributes data-prepr-variant-key and data-prepr-variant-event to the Hero section as shown in the highlighted code below. The impression is recorded when the Hero element scrolls into view. The click is recorded when the button is clicked.

   ./resources/views/components/hero-section.blade.php

   <section class="bg-primary-50" data-prepr-variant-key="{{ data_get($data,'_context.variant_key') }}">
       <div class="mx-auto max-w-8xl p-spacing flex flex-col items-center md:flex-row gap-8 py-10 lg:py-20">
           <div class="basis-6/12">
               <h1 class="text-mb-5xl lg:text-7xl text-secondary-700 font-medium break-words text-balance">
                   {{ data_get($data,'heading') }}
               </h1>
               <p class="text-mb-lg text-secondary-500 lg:text-lg mt-4 lg:mt-6 text-balance">
                   {{ data_get($data,'sub_heading') }}
               </p>
               <div class="flex gap-4 mt-8 xl:mt-10">
                   <div>
                       <a href="#" data-prepr-variant-event><x-button>Find your car</x-button></a>
                   </div>
               </div>
           </div>
           <div class="basis-6/12 relative flex justify-end items-center">
               <div class="z-10 flex items-center aspect-[20/17] w-9/12 overflow-hidden justify-center absolute top-1/2 left-1/2 transform -translate-x-1/2 -translate-y-1/2">
                   <img src="{{ data_get($data,'image.url') }}" alt="Hero Image" class="object-cover rounded-2xl" />
               </div>
               <div class="w-9/12 aspect-[20/17] bg-primary-100 rounded-3xl right-0 top-0 z-0"></div>
           </div>
       </div>
   </section>

2. To start recording metrics, go to the electric lease landing page in your website, in the top section click the Find your car button.

3. Now when you view the A/B test in your Electric Lease Landing Page content item, you can click the Metrics link and see the number of impressions and clicks like in the image below.