Prepr’s product roadmap

We’re constantly improving our products, integrations, and services. Learn about features we're working on and upcoming improvements.

Q3 2025

Content item views

To enhance content findability, we'll introduce Content Item Views. This feature enables editors to categorize models into structured folders, making it easier to locate the right content items. Prepr will provide some predefined filters alongside customizable filters, allowing teams to tailor their workspace to their needs. By implementing Content Item Views, we aim to streamline content management, improve efficiency, and reduce time spent searching for specific items.

Content quality checks for dead links and unpublished items

To enhance the reliability and quality of stored content, Prepr will introduce automatic detection of content items containing dead links, both internal and external. Additionally, the system will flag content items which could not be published. These quality indicators help prevent broken user experiences on live websites and empower content teams to quickly identify and resolve issues before publication.

A/B/n testing and Personalization on text fields

Fine-tune your A/B/n tests and personalization to specific text fields instead of a whole element, when you want to test which phrasing or tone of voice works better for your web app visitors. This feature allows you to narrow down your A/B/n test or adaptive content even further to make more accurate decisions on which content increases engagement.

Improve CRM/CDP-integrations for segmenting

We are enhancing CRM/CDP integrations to streamline the use of external audience segments for adaptive content delivery. This update will enable seamless integration with external CRM/CDP platforms, allowing you to leverage existing segments - such as those created for specific campaigns or based on leads - directly within your website. By utilizing these segments, you can deliver highly targeted, adaptive content to enhance engagement and personalization strategies, ensuring a more impactful and relevant user experience.

Publish nested items

To prevent broken or incomplete sites due to unpublished linked content, we are introducing the Publish Nested Content Items feature in Prepr CMS. This allows editors to publish a content item along with its related (child) items in a single action, ensuring all dependencies are live simultaneously.

AI-generated variants for experiments

With this feature you can request AI to make suggestions for A/B/n test or personalized variants to improve your experiments. This allows you to quickly and effortlessly produce diverse content for personalized experiences and A/B/n tests.

AI-powered schema suggestions and templates

To streamline the schema design process, Prepr will introduce AI-generated suggestions and ready-to-use schema templates. This feature will help users create efficient, consistent content models more quickly by recommending fields, structures, and best practices based on content type and use case.

Q4 2025

Improvements on Content item comments section

The upcoming improvements to the commenting option, designed to provide more precise and collaborative feedback capabilities. This update will introduce field-level commenting, allowing users to leave comments on specific fields rather than entire content items. Additionally, comments will support locale segregation, user assignment, threaded replies, and resolution tracking. These enhancements aim to streamline feedback workflows, foster better collaboration across teams.

Content trees

To enhance visibility into content dependencies, we are introducing Content Trees. This feature provides a hierarchical tree view of specific models, allowing content marketers to easily understand and navigate content relationships. By visually mapping parent-child dependencies, editors gain better insights into how content items are structured and interconnected.

Enhanced slug field

With the enhanced slug field you can add locale options, read-only options, and additional validations on the character limit and regex. This update allows you flexibility when setting up slugs for pages and child pages. The added restriction and validation setup helps to prevent broken links when the slug is edited.