Prepr’s product roadmap

We’re constantly improving our products, integrations, and services. Learn about features we’re working on and upcoming improvements.

Q4 2025

Improve CRM/CDP-integrations for segmenting

We are enhancing CRM/CDP integrations to streamline the use of external audience segments for adaptive content delivery. This update will enable seamless integration with external CRM/CDP platforms, allowing you to leverage existing segments - such as those created for specific campaigns or based on leads - directly within your website. By utilizing these segments, you can deliver highly targeted, adaptive content to enhance engagement and personalization strategies, ensuring a more impactful and relevant user experience.

Publish nested items

To prevent broken or incomplete sites due to unpublished linked content, we are introducing the Publish Nested Content Items feature in Prepr CMS. This allows editors to publish a content item along with its related (child) items in a single action, ensuring all dependencies are live simultaneously.

AI-generated variants for experiments

With this feature you can request AI to make suggestions for A/B/n test or personalized variants to improve your experiments. This allows you to quickly and effortlessly produce diverse content for personalized experiences and A/B/n tests.

Content trees

To enhance visibility into content dependencies, we are introducing Content Trees. This feature provides a hierarchical tree view of specific models, allowing content marketers to easily understand and navigate content relationships. By visually mapping parent-child dependencies, editors gain better insights into how content items are structured and interconnected.

Automatic redirects on slug changes

To prevent broken links and ensure a smooth user experience, we’re introducing automatic redirects when a slug is manually changed in a content item. This means editors no longer need to manually create redirects—visitors will always be guided to the correct page.

Redesigned role & permission management

We will rework role management in Prepr to give you more granular control over content permissions. Instead of broad roles, permissions are now defined around clear actions — Create, Read, Edit, Delete, Publish, and Unpublish — with the ability to apply filters on models, locales, and workflow stages. Special permissions such as commenting, Assigned to me and member-based restrictions add further flexibility.

Expanded A/B/n testing

We’re enhancing A/B testing to include more than two variants (A vs. B) when running these tests on specific text fields or the stack field. A/B/n testing allows you to run more effective experiments by enabling the direct comparison of multiple designs, headlines, or user flows in a single experiment.

Q1 2026

Improvements on content item comments section

The upcoming improvements to the commenting option, designed to provide more precise and collaborative feedback capabilities. This update will introduce field-level commenting, allowing users to leave comments on specific fields rather than entire content items. Additionally, comments will support locale segregation, user assignment, threaded replies, and resolution tracking. These enhancements aim to streamline feedback workflows, foster better collaboration across teams.

Select A/B test winner automatically

Automatically select the winning variant after a predefined number of impressions or when a confidence threshold is reached. This ensures A/B tests conclude efficiently and top-performing variants are applied without manual review.

Enhanced ‘Ask AI’ with custom and inline prompts

Introduce an ‘AI Optimize’ option in Dynamic Content Fields, allowing users to refine or improve content automatically. Expand the existing ‘Ask AI’ functionality with custom prompts and inline prompting, enabling more flexible and context-aware AI assistance directly within the editor.

AI-powered schema suggestions and templates

To streamline the schema design process, Prepr will introduce AI-generated suggestions and ready-to-use schema templates. This feature will help users create efficient, consistent content models more quickly by recommending fields, structures, and best practices based on content type and use case.

AI-generated image alt texts, titles and descriptions

We’re introducing automated image alt text generation to simplify WCAG compliance and improve accessibility. With the new Image processing integration, Prepr can now automatically process images on upload using AI to generate titles, descriptions, and alt texts. This ensures your media library is enriched with consistent, SEO-friendly metadata — without extra manual work.